Choosing your DJ name is a very important part of your brand and image, and there's more to it than you think. It's your identity, and once you've selected your DJ name you don't want to change it. It's how your Mobile DJ business clients and Club DJ fans will forever indentify you, and with any luck (and work), refer you to friends and other potential customers.
Phil Morse of DigitalDJTips.com explains in the video below the caveats of selected a great DJ name, such as making sure no other DJ's have already claimed it and to check if the website URL for the name has already been taken. Phil is very thorough, and he's opened my eyes to a few items I never considered. Watch and Listen: