Millennials often get a bad rap. As Allison Farley explains in the video below, it’s often a matter of proper communication and understanding how to communicate your DJ services to them they way they’re accustomed to.
Millennials are approximately 21 to 38 years old. This age range covers a broad range of key life events, from earning an education and moving into your own apartment to getting married – which is where you come in. Selling wedding DJ services to millennial brides offers a unique set of challenges.
For example: research proves the preferred method of communication is different from previous generations:
Millennials (including the Bride-to-be) prefer to communicate in this order:
- Text—in many cases, IM apps such as WhatsApp are used more than texting
- Email, with the subject line being most important
- Social media
- Phone call
- In-person
Nope, they’re not going to pick up the phone and call you, and you likely won’t be able to reach out to them by phone if you’re cold calling as they won’t answer a number they’re not familiar with.
At the current age range millennials are in the sweet spot to get married. Allison Farley provides great insight on how to communicate on their wavelength to properly sell your wedding DJ services. It’s a great watch and highly recommended for mobile DJs that specialize in weddings — Allison’s tips will help you sell your DJ services to millennial brides.
Selling To Millennial Brides with Allison Farley (DJNTV)
Have questions about selling your DJ services to millennial brides? Please leave them in the comments below and we’ll try to help!
